In the field of business web marketing, there has been an ongoing debate about which approach is better: search engine optimization (SEO) or pay-per-click (PPC)? SEO (including SEO Birmingham) functions by optimizing a business website’s presence so that it generates traffic and rankings on a search engine’s results page. PPC, on the other hand, is all about paying a web marketing company for each click that your website generates, as its name suggests.
There are advantages and disadvantages to each method, but SEO is considered to be more advantageous than PPC, primarily because of the following reasons:
1.) SEO is strategically better. PPC is more of a real-time process, but it does not necessarily give you data on what caused the visitor to click on your website in the first place. SEO (including SEO Birmingham), on the other hand, generates reports on where majority of your traffic is coming from as well as which of your visitors are most likely to result in a sale. Once you have this data, you can use it to manage and streamline your web presence better to suit your niche.
2.) SEO yields a more sustainable advantage than PPC. Although PPC may result to more immediate effects, it does not necessarily result in such long-term advantages such as consistently high search rankings or more inbound links from quality websites. SEO may take more time to set up since you will have to lay down a good foundation first, but once you’ve laid the groundwork, the payoffs are greater and more continuous.